Adizero f50 - adidas' fastest football boot. To launch the new Messi Colourway, the design of which is inspired by light - the worlds greatest footballer was documented in a whole 'NEW' light. A bespoke adidas LED suit, ball, and boots were created, the lights turned down, and the camera rolled at 1000fps. The frames were then layered to create a beautiful film technique capturing Messi's every twist, turn and touch, unlike he (or anyone else for that matter) has ever been seen before. The film leads viewers from click through to ecom' where they can purchase the boot and themselves, play at the 'new speed of light'.
The campaign was teased and PR'd socially with stills of Messi in the suit and video stings.